Write website copy fast12/16/2023 ![]() They listen to customers describe their needs every day, and they should be well-versed in the language your target persona speaks. But, if you’re struggling, you can turn to your sales or customer service teams for hints. This should all be reflected in the content or offer you are promoting. How would they describe their inter ests? If you want to capture attention, you must think like your target persona. We all have limited attention these days, so make it easy for the reader to grasp why they should care about what you have to say. Use the headline to provide a taste of what they will gain when they continue to read. The headline should tell the reader what the post is about, and it should entice them to read further. You can always include additional information but know that the reader should be able to grasp the main takeaways if they are less-than-focused on your conversation - or your landing page. That means you’ll want to use bullet points and headlines to get across the most important points. Use Easily Digestible Bullet Point CopyĪs much as we’d all love to believe every word we write is thoughtfully considered, the majority of visitors will skim the landing page copy. This idea also works when creating landing page copy since so many website visitors are multi-tasking as they search for the information they need.ġ. If you’ve ever tried to converse with someone who is distracted, you understand the value of leading with the most important pieces of information. You have just small bits of time to cover the highlights before the toddler makes a break for the door, and your captive audience disperses. 6 Tips for Writing Great Landing Page CopyĬapturing the attention of landing page visitors is a little like trying to sit down at the coffee shop with a friend while her toddler is quietly coloring. It's a critical part of the lead generation process since this is how a visitor becomes a lead and enters your sales funnel. ![]() It typically contains a form that your prospects will complete in exchange for a valuable piece of free premium content or some kind of action-like scheduling a consultation. A landing page is a page on your website that has a specific purpose centered around an action you want someone to take.
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